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There are companies which have a very structured CRM approach, where everything is documented, especially companies who are ISO certified. There are also companies where their CRM approach is “intuitive”, i.e. it has become part of their culture and although not very structured it is still efficient and workable. And there are companies where their CRM approach has gaps and weaknesses and are improving those as they mature and grow.
CRM software comes to assist and complement the company’s CRM business approach. JMDSolutions provides such a software. It allows your company to automate any or all of the CRM processes described above. Many companies will find that replacing their existing spreadsheets or manual documents where they log service calls or sales leads, with your own integrated JMDSolutions database will not only make you more efficient but will also make you more customer focused. And last but not least, JMDSolutions Solutions are easy to use and setup. Your team can start using JMDSolutions Solutions in days.

Improving Customer Information through Customer Relationship Management (CRM) can result in surprising hidden benefits, but organizations need to target operational focus to leverage the opportunity. To date, organizations have approached CRM with the single goal of improving customer knowledge to drive sales strategies. Understanding your customer has meant, in essence, easy access to consistent information about sales history. As a result, too many companies have sold CRM as an extension to the 'contact management' concept, and have therefore focused on delivering customer information to sales people.

This information of course has value. Tracking customer buying patterns is a key tool in proactively managing the customer relationship and spotting early any potential problems with that relationship that may result in customer loss. Additionally, sales people can leverage this information to facilitate the cross selling and up-selling that is key to increasing the customer value, a vital factor in managing business success. However, this exclusive focus on sales not only constrains the scope of the project, it also significantly undermines the potential benefits and overall value that can be gained.