How can you measure CRM benefits?

CRM benefits can be measured and quantified. Using CRM applications can lead to increases in revenue from:

Reductions in operating costs.

A higher percentage of cross-selling due to offering a single point of contact with your company.

More success in attracting new customers and closing deals faster, through quicker and more efficient responses to customer leads and customer information.

Simplification of marketing and sales processes by understanding customer needs.

Better customer service - through improved responsiveness and understanding that builds customer loyalty and decreases customer "churn".

For the appropriate answers for the Questions like:

• Is CRM suitable for your business?
  
• Can you improve contact management?
  
• Could you integrate systems?
  
• Can customer service be improved?
  
• Can you collaborate more closely in your supply chain?
  
• What CRM principles to apply?
  
• How to implement the right CRM solutions?
  
• What would be your interface requirements?
  
• Quantify the anticipated benefits of improving CRM?
  
• Implementing CRM for specific functions?
  
• What amount of data you'll need to collect?
  
• Whether to consider security and data protection?
  
• What should be the plan for collaboration?
  
• How to plan for the roll-out phase?